Meet Waqas Ali.
Founder • Mortgage Broker • Client Advocate •Financial Educator
I’m Waqas — CeMAP-qualified, FCA-regulated, and the founder of Genius Mortgages.
Over the past 15+ years, I’ve helped hundreds of people secure the right mortgage — from first-time buyers just starting out, to experienced landlords refinancing complex portfolios.
I set up Genius Mortgages because I saw too many clients being overwhelmed, underserved, or simply given bad advice. I wanted to offer something better: clear guidance, smart strategy, and a service that puts the client first.
Whether your case is straightforward or specialist, I’ll make sure you understand your options — and feel confident every step of the way.
Waqas Ali
CeMAP Qualified | FCA Registered | Educator
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Rated 5 Stars by 70+ Clients on Google
Why I Started Genius Mortgages
I started Genius Mortgages because I saw how often people were let down by the system.
Whether it was being passed around between call centres, turned away for complex circumstances, or given advice that wasn’t in their best interest — too many clients were left stressed and confused.
I knew things could be done better. I wanted to build a brokerage that treated clients like people — not just numbers on a screen. That means real conversations, clear answers, and a focus on long-term outcomes — not just quick wins.